What is Media Convergence?

Image for media convergence post The term, media convergence came up at the recent InDesign User Group in the context of developing interactive digital media magazines for the iPad and other upcoming media tables.  In broad strokes, it is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.

The most succinct definition of what media convergence  came from a university FAQ for a media classes.  The following are definitions that I responded to.

  • Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.
  • Media convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media.
  • Converged communication provides multiple tools for storytelling, allowing consumers to select level of interactivity while self-directing content delivery.

Convergence FAQ, Amarillo College

Issues for content developers and designers are:

  • Creating engaging experiences
  • Having an optimal workflow
  • Having a broad reach –  author once and deploy many.

The process for the developer and designer is:

  • Create
  • Produce
  • Distribute
  • View and Analyze

Related Media Convergence stories and Online Resources

Tech News World has a media convergence section on their blog

Media Convergence article  at Henry Jenkins blog ( Henry Jenkins is the Director of  the Comparative Media Studies  Program at MIT)



Media Converence blog maintained by Tom Johnson, Marshall and Sharleen Formby Regents Professor at the College of Mass Communications on the Texas Tech University campus.


Media Convergence debate from Standford University


Media Convergence Definition from Encyclopaidia Britannica