Communication is key to reaching communities in need of health care information. A recent Health 2.0 Stat Meetup showcased projects that targeted influenza, low reading literacy levels, older adults and disaster information management . The format is short rapid fire presentations presented by a project team member.
USING SOCIAL MEDIA TO PREVENT THE SPREAD OF INFLUENZA
Christine Cotter, a digital and social media associate at Westat , shared her experience working with the CDC on their 2011-2012 National Influenza Campaign. The innovation was to partner with social media site, Meetup.com to inspire groups in at-risk areas to organize and get vaccinated together. The Meetup groups got the word out and a total of 17 groups were vaccinated.
REACHING LOW LITERACY ADULTS
Beth Maloney, the President of Palladian Partners presented a project with the National Institute on Drug Abuse. The website that Palliadian and NIDA developed is called EasyRead. It’s audience is low reading literacy adults who may be struggling with drug abuse and need information. Video and animation were effective tools in communication. Focus group testing with the target demographic was also helpful in keeping the development team on target.
Stefani Cuschnir followed Beth up with a brief discussion of the technology ReadSpeaker that is used on the site. The technology is installed on a web page and when activated reads the page.
REACHING OLDER ADULTS
Kevin Chaney, a program manager for the Health IT portfolio at the Agency for Healthcare Research and Quality spoke about the barriers to using technology to promote well-being and independence in elderly adults. Kevin is the program official for AHRQ funded, Active Aging Research Center at the University of Wisconsin . The goals of the center is “to develop means by which technology can help older people live independently and stay home”.
RESPONDING TO DISASTERS WITH SOCIAL MEDIA
Siobhan Champ-Blackwell, an Aquilent senior business consultant spoke about the social media tool twitter and how the National Library of Medicine uses it to improve access to disaster health information.
At the Disaster Information Management Research Center of NLM, Siobhan works with the Specialized Information Services Division. SIS manages several tweeter accounts and has found the social media dashboard software, HootSuite to be effective. In addition to HootSuite, they are developing a tweetbank for storing and tracking NLM twitter communications.
You can follow SIS at @NLM_SIS