Unplanned Lesson in Catching Ideas.

I thought I knew a lot about Steve Jobs, then I read “Steve Jobs” by Walter Issaacson. One of my favorite lessons from the biography comes in the chapter “Pixar’s Friends”. Isaacson reports that Job’s was a great believer in face-to-face meetings.

“ There’s a temptation in our networked age to think that ideas can be developed by email and iChat,” Jobs said. “That’s crazy”.

“Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow’ and soon you’re cooking up all sorts of ideas.”

Job’s clearly understood what artist and film director David Lynch calls “Catching Ideas”. He understood this so much that he had the Pixar Headquarters designed to promote encounters and unplanned collaborations.

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